MEET THE FOUNDER

Hey, I'm Matt Milletto

I help aspiring and established coffee shop owners build profitable, sustainable coffee businesses.

Over the last 25+ years, I've worked across nearly every area of the specialty coffee industry, from managing cafés and roasting operations to consulting with coffee businesses around the world. I've helped hundreds of coffee entrepreneurs turn their ideas into thriving businesses and navigate the challenges of growth, operations, profitability, and leadership.

As Co-Founder of Water Avenue Coffee in Portland, Oregon, I helped grow the company into a multi-million-dollar business with over $4 million in annual revenue before successfully exiting. I also transformed Bellissimo Coffee Advisors into the digital era, creating the industry's first online barista training platform and digital coffee business resources.

I've spent my career helping coffee business owners avoid costly mistakes, create strong systems, build exceptional customer experiences, and grow with confidence.

Today, through my consulting, training, and business programs, I share the proven frameworks I've developed from working with thousands of coffee professionals and hundreds of coffee businesses worldwide.

Whether you're dreaming of opening your first café, preparing to launch, or looking to scale an existing operation, my goal is simple:

To help you build a coffee business that is profitable, sustainable, and aligned with the life you want to create.

Watch the free training above to discover the framework that's helped over 2,500 coffee entrepreneurs succeed - or fast-track your progress by booking your first strategy call with Matt and receive 50% off your first session.

— Matt